Global Cruise Market Report: 2011 Edition

The report presents the competitive conditions in the cruise market as well as the share and positioning of the leading companies in the global, North American, and European market. The three major players including Carnival Corporation, Royal Caribbean and Norwegian Cruise Lines (NCL) have also been profiled.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

1. Cruise Market

1.1 Introduction
1.2 Supply Chain Analysis

2. Global Cruise Industry

Passenger Capacity
Available Berths
Market Revenue
Geographical Segmentation
Market by Destination

3. Principal Markets

3.1 North America

3.1.1 Overview

Passenger Capacity
Capacity Forecast
No. of Ships
Bed Day Capacity
Geographical Segmentation
Market Revenue
Embarkation Statistics

3.1.2 Key Trends

Passengers Carried by Length of Cruise
Average Cruise Length
Economic Impact

3.2 Europe

3.2.1 Overview

Passenger Growth
Geographical Segmentation
Embarkation Statistics
Market by Destination

3.2.2 Regional Analysis

United Kingdom
Italy
Germany
France

3.2.3 Economic Impact

4. Emerging Markets

4.1 Asia
4.2 Australia

5. Market Dynamics

5.1 Key Trends

5.1.1 Economic Impacts of the Cruise Industry
5.1.2 Trends in Bookings
5.1.3 Occupancy Rates
5.1.4 Average Spending Trends
5.1.5 Shipboard Innovations
5.1.6 Making Cruise Lines More Efficient

5.2 Growth Drivers

5.2.1 Low Penetration
5.2.2 Growing GDP Worldwide
5.2.3 Employment Growth

6. Key Issues

6.1 Environmental Impacts
6.2 Security concerns
6.3 Strong Entry Barriers
6.4 Stringent Regulations

7. Competitive Environment

8. Company Profiles

8.1 Carnival Corporation & plc (CCL)

Company Overview
Key Financials
Business Strategies
Diverse Brand Portfolio
Focus on Cost Reduction
Managing Exchange Rate and Other Operating Risks

8.2 Royal Caribbean Cruises Ltd. (RCL)

Company Overview
Key Financials
Business Strategies
Increasing Brand Awareness and Market Penetration
Fleet Development, Maintenance and Innovation
Increasing Technological Capabilities
Building Strong Relationships with Travel Agents

8.3 Norwegian Cruise Lines (NCL)

Company Overview
Key Financials
Business Strategies
Focus on Innovation
Online Shopping Availability

9. Market Outlook

9.1 Market Forecast
9.2 Forecast Methodology
9.2.1 Dependent and Independent Variables
9.2.2 Correlation Analysis
9.2.3 Regression Analysis

List of Charts

Cruise Lines-by Types
Terms Used in Cruise Industry
Cruise Industry-Supply Chain
Global Cruise Industry’s Passenger Capacity (2005-2010)
Available Berths in Global Cruise Industry (2004-2010E)
Global Cruise Passengers Carried (2003-2010)
Global Cruise Market Revenue (2008-2010)
Cruise Industry Share by Sources of Revenue (2009)
Cruise Market Value Share by Geographical Regions (2011E)
Cruise Market Share by Source Markets (2009)
Cruise Market Geographical Share by Destination (2009)
Number of Ships Operating in the North American Cruise Industry (2006-2009)
North American Cruise Industry-Capacity Forecasts (2010-2014)
Bed Day Capacity in North American Cruise Market (2001-2010)
Global Cruise Passengers for North American Cruise Industry (2001-2009)
North American Cruise Passengers-Share by Source Regions (2009)
North American Cruise Industry-Global Revenue (2006-2009)
Distribution of Global Embarkations for the North American Cruise Market (2009)
Share of Passengers Carried by Length of Cruise in North America (2009)
Average Length of Cruise in North America (2001-2009)
European Cruise Market Passengers Growth (2003-2009)
European Cruise Market Passengers-Share by Destination (2009)
Cruise Passengers Visit to European Ports (2006-2009)
UK Ocean Cruise Market Passenger Growth (2001-2009)
German Ocean Cruise Passengers (2001-2009)
Italian Cruise Market-Passenger Growth (2003-2009)
French Cruise Market-Passenger Growth (2003-2009)
Direct European Cruise Industry Expenditures-Breakdown (2009)
Australian Ports Visited by Cruise Ships (2005-2010)
Cruise Industry Occupancy Rates (2001-2009)
Worldwide GDP (2005-2012)
Global Employment (2001-2010)
Global Cruise Market Revenue Share by Company (2011E)
North American Cruise Market Share by companies (2010)
European Cruise Market-Share by Companies (2010)
Carnival Corporation Number of Passengers Carried (FY06-FY10)
Carnival Corporation Revenue (FY06-FY10)
Carnival Corporation Revenue Share by Segments (FY10)
Royal Caribbean Revenue (2006-2010)
Royal Caribbean Revenue Breakdown (FY10)
NCL Revenue (2009-2010)
Global Cruise Passengers Carried (2010-2014E)

List of Tables

Cruise Ship Building and Investment (2010-2014)
Capacity of North American Cruise Industry (2001-2009)
US Cruise Passenger Breakdown-by Regions (1990 & 2009)
Bed Day Capacity for Major Cruise Destinations in North America (2006-2010)
Economic Contribution of North American Cruise Industry to US by Sector (2009)
European Cruise Passengers by source Country (2009)
European Cruise Passengers by Country of Embarkation (2009)
Total Economic Impact of the European Cruise Sector by Industry (2009)
Australian Cruise Industry Statistics (2009-2010)
National Economic Impact of Cruise Shipping in Australia (2009-2010)
Economic Contribution of Cruise Tourism by Destination in Australia (2008/2009)
Share of Bookings through Travel Agents in America (2009)
Financial Breakdown of Typical Cruiser worldwide (2010)
Cruising Penetration Rates-by Regions (2009)
Capacity and Number of Ships Owned-by Brands (2011E)
Carnival Corp - Cruise Brands, Passenger Capacity and No. of Cruise Ships (2011)
Royal Caribbean-Cruise Brands (as of December 2010)
Dependent & Independent Variables (2005– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output